Strategy · Corporate Development · Go-to-Market · AI

High yield is earned, not promised.

A boutique advisory firm helping founders and operators sharpen strategy, build go-to-market, and drive real results across three of the fastest-moving markets of the decade.

Cannabis, digital assets, and AI move faster than the playbooks built for them. Capital is rarely the constraint — strategy, positioning, and execution are. That gap is where results are won, and it's the work we do.

What we do

Senior advisory across strategy, growth, and execution.

01

Corporate Strategy & Development

We help you set direction and act on it — growth strategy, new markets, partnerships, and the build-buy-partner decisions that shape where the business goes next. Clear thinking, then a plan you can actually run.

02

Go-to-Market

Market entry, positioning, pricing, channel, and sales motion — the plan for how you win customers and take share, built with the operating discipline to execute it, not just slides describing it.

03

Brand & Marketing

Award-winning brand, positioning, and demand generation that cut through noisy, fast-moving markets — turning attention into pipeline, and pipeline into durable growth.

04

AI & Transformation

Putting AI to work where it moves the numbers — internal efficiency, new products, sharper decisions — with hands-on experience from building AI-native companies, not just advising on them.

Where we focus

Three frontier markets. One discipline.

Sector 01

Cannabis

A maturing industry where brand, positioning, and execution — not just licenses — increasingly decide who wins.

  • Market entry & expansion strategy
  • Brand positioning & differentiation
  • Retail & wholesale go-to-market
  • Navigating 280E, banking & regulation
Sector 02

Digital Assets

Tokenization and on-chain finance moving from thesis to adoption — where the story and the strategy matter as much as the tech.

  • Positioning for institutional adoption
  • Go-to-market for new products
  • Partnership & distribution strategy
  • Navigating the regulatory perimeter
Sector 03

AI

The fastest-moving market of all — where we're not only advising but building, with new companies of our own underway.

  • AI strategy & roadmap
  • AI-enabled products & go-to-market
  • Build, buy & partner decisions
  • Operational efficiency at scale

We work where traditional consultants won't and generalists can't — because in markets moving this fast, positioning and execution win, and most firms understand neither.

How we work

The advantages of staying small.

A

Principals, not layers

You work directly with the people doing the work. No handoffs to junior teams, no diffusion of accountability.

B

An operator's lens

We've built, marketed, and scaled businesses in these markets — not just advised on them. We know what actually moves the numbers.

C

Outcomes over output

We're hired to move the business forward, not to produce decks. Success is measured in results, not hours billed.

D

Aligned incentives

We take on engagements we believe in and structure our work so that we win when you do.

Track record

Built on real operating experience.

20+ yrs
Operating, growth, and marketing leadership across technology, cannabis, and digital assets.
3
Fast-moving sectors — cannabis, digital assets, and AI — covered with genuine depth.
Award-winning
Brand and growth work recognized across the industry, from venture-backed to public companies.
Founder & Managing Partner

Jesse Channon

Strategy · Growth · Cannabis, Digital Assets & AI

High Yield Advisory was founded on a simple premise: the founders and operators building in cannabis, digital assets, and AI deserve senior, hands-on advice from someone who has actually built, marketed, and scaled companies — not just advised on them.

Jesse brings two decades across operations, growth, and award-winning marketing — leadership roles spanning venture-backed technology, multi-state cannabis, and digital-asset ventures, and a growing body of work in AI, including new companies of his own now underway.

The result is advisory work grounded in execution: strategy that understands the business from the inside, and a relentless bias toward results over decks.

Get in touch

Every conversation starts in confidence.

Whether you're refining strategy, planning a launch, putting AI to work, or just want a candid read on what's holding growth back — reach out. There's no obligation in a first conversation.

All inquiries held in strict confidence.

Message received.

Thank you — your note has come through in confidence. We'll be in touch shortly. For anything time-sensitive, email info@highyieldadvisory.com.